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Today, there are over 100 Generals (including the founders, who are still leading the charge). We have offices in London andNew York and we have been shortlisted for Campaign's Agency of the Year for the last 5 years in a row. But our ambition and hunger are stronger than ever. As is our commitment to this simple statement of intent.
While we excel at advertising, we deliver a broader definition of creativity. That's why our work section also contains everything from PR stunts to design projects, social media campaigns to brand behaviours.
This may sound obvious, but in our technology-driven world it's all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.
Perhaps most importantly, we do our best work for people who want to make a dent in the universe. Clients with ambition. There, knew we could work it back round to yo
